Working on Lester’s was a lot of fun for me. I was a customer as a child and now as a parent, I get to shop there for my kids! (It’s easy to relate) I wore many hats on this account. From graphic designer to account manager, photo art director and retoucher to copy writer, I did it all.
What began as a newsprint ad campaign over 15 years ago evolved into an online marketing machine (making more than two million impressions each year) reaching and influencing a captive audience of loyal twenty-somethings, fashion-forward teens, tweens and younger.
We kicked off each season with a photo shoot, and we leveraged the shots for catalogs, ad campaigns, daily eblasts, social media and web creative. I also created in-store signage and direct mail promotions. The success of the work was backed by solid and measurable results validated by online reporting and confirmed by boosts at retail.