Working for Lester’s has always been a lot of fun for me. What began as a newsprint ad campaign 20 something years ago evolved into an online marketing machine reaching and influencing a captive audience of loyal fashionistas of all ages. I’ve worked for Lester’s for most of my career, from the agency side and eventually as their in-house Creative Director. I’ve always enjoyed writing, designing and collaborating with models and photographers to create impactful and engaging images and campaigns. My most recent work applied to daily eblasts, web & social content as well as in-store signage, direct mail and seasonal catalogs. The success of the work was backed by solid and measurable results validated by online reporting and confirmed by boosts at retail.