Building The Bristal Assisted Living brand was anchored in the idea of delivering authentic messaging and visuals that would resonate not only with seniors, but their adult children as well. The campaigns feature actual residents – which was quickly copied by competitors.
When I first started working on the account, I was given The Bristal logo. I took it from there and was able to create an entire branded look that continues to be relevant today. I drew my inspiration from the close relationship I had with my grandmother, her experiences of growing older and her classic and beautiful aesthetic taste.
I designed and established The Bristal branding through brochures, advertising and direct mail campaigns. The scope of work evolved to include a website, social media, eblasts and SEM campaigns.